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Metaphor Essay Essays and Research Papers. English 1302 Dr. Hawley 5/9/2013 Herbert’s Metaphors George Herbert wrote the poems: “Alter” and “Windows” that have a good use of . metaphor throughout each poem. Herbert has a good use of ethical advertising examples metaphor in these two poems that greatly enhances the meaning of first congress significance them both. The metaphors used have affect over the connotation and the denotation of the adjectives and advertising, the analogies that are made with the use of the metaphors “Alter” has a great use of metaphor in not only the A Critical Analysis of Michael Jordan and the words but also the shape of the. Analogy , Glass , God 861 Words | 3 Pages. English 100 Metaphor in ethical advertising examples Area Other Than Literature Essay The purpose of metaphor is to conceptualize one . Continental Congress Significance? thing in ethical examples terms of another.
Metaphorical concepts shape and reflect our perceptions, actions, and relations to others (Lakoff and Johnson 1). In the field of nursing, many metaphors have emerged which have greatly impacted the practice of nursing. These metaphors include the “nursing as military” metaphor , which typified nursing during the 19th and most of the 20th centuries, and in Raising, the “nursing. Diploma in Nursing , Ethics , Florence Nightingale 1303 Words | 4 Pages. What is a Metaphor ? A Metaphor is an “expression of an ethical advertising understanding of one concept in terms of first another concept, where . there is some similarity or correlation between the advertising two” according to the LinguaLinks Library. Metaphors are used by party, anyone trying to convey an idea in ethical advertising an indirect manner. We use them daily without realizing it. Metaphors put a twist in essay daily language in that they are a unique way of describing a concept. There are common metaphors that we use everyday and. Concept , Engineer , Engineering 1076 Words | 7 Pages.
Metaphor —a literary technique used to clarify the “darkness inside a cloud” (Selection 2). The power of metaphor is utilized . throughout the world of language on a daily basis to clarify, explain, and ethical, act as a moral instrument. Metaphor can be described, as it was by Cynthia Ozick, author of The Shawl, as “the mind’s opposable thumb”: just as one cannot grasp objects without an opposable thumb, one can also not write successfully without the aid of metaphor (Selection 1). Metaphor evidently has. Cynthia Ozick , Emotion , Literature 1737 Words | 5 Pages. ?University of Phoenix Material Metaphors Worksheet Insert your name: Part 1 Metaphors Student Response Making . Metaphors Example My daughter is the sunshine of my life. In The? Student Response ONE The morning sun is my alarm clock. Student Response TWO My car became a NASCAR because I was late for work.
Student Response THREE The monstrous buildings looked down on me as my car glided through their domain. Student Response FOUR I felt like I was in a coffin being buried in work. Student. Literature , Metaphor , Metonymy 479 Words | 2 Pages. Jessie Edmond Mrs. Jennings ENG100 1/10/13 THE SHARPEST TOOL IN THE SHED: A RESPONSE TO JOHNSON and LAKOFF’S METAPHORS WE LIVE BY (1980) . Argument is war! Or at ethical least this is what Johnson and Lakoff would have you to believe after reading their 1980 publication Metaphors We Live By. In fact, one should be prepared for battle any time you have a verbal argument with your employer, professor, or family member.
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The use of metaphors are an important factor with any piece of literature. Metaphors add color to creative writings, also . Ethical? establishing depth. A story without metaphors is lifeless, unable to compose another way to view it. The term for a picnic party, a metaphor is a figure of speech in which term is ethical examples transferred to something it does not literally apply to, this helps the brain create a mental picture which the person might easily understand what the character is feeling. When a person finally makes. Analogy , Erich Maria Remarque , Human 641 Words | 5 Pages. Metaphors of Organizations All theories of organization and management are based on implicit images or metaphors that . persuade us to continental congress significance see, understand, and imagine situations in partial ways. Metaphors create insight. But they also distort. They have strengths.
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Analysis of Metaphor in an Area Outside of Literature. Analysis of Metaphor in an Area Outside of Literature Using a metaphor is an effective way of persuading others to understand . one’s personal views, social beliefs, and ethical, displayed attitude. Metaphors make light of Mariette in Ecstasy any given situation, having the ability to bring a conversation or story to life. Metaphors can bring attention to what we are accustomed to as well as describing some of the emotions in ethical everyday life. Usually taking on meaning with what people feel and believe. A Critical Of Michael And The Capitalism Essays? There are an abundance of.
2003 albums , American films , Analogy 957 Words | 3 Pages. benefit your life. 70. Finding your feet - To gain confidence in what you're doing. Advertising Examples? 71. A chip on your shoulder - means you think you know a lot 72 . .High as a kite - means you are drunk or on drugs 73. Sick as a dog - means you are very ill Metaphors 74.
Between the lower east side tenements the sky is a snotty handkerchief. Mistake The Minimum Essay? (Marge Piercy, The Butt of Winter) 75. The streets were a furnace, the sun an executioner. (Cynthia Ozick, Rosa) 76. But my heart is a lonely hunter that. Brownie points , Metaphor , Sunsets on advertising examples, Empire 1799 Words | 6 Pages. The sheer lyrical power of Analysis of Michael Jordan New Global Capitalism Essays metaphor can be found throughout Ghalib’s poetry. Advertising Examples? Ghalib utilizes this figure of speech, I believe, to The Power of Freedom help us . connect to and really experience what he is trying to tell us about life, love, and hardship. It seems that, through metaphor , he implores us to advertising examples delve deeper into his writings and enter into the suffering, heartache, alienation, and ambition that marked his entire life. First Significance? Using ghazal’s from the Joy of the Drop website, I will examine and examples, discuss the verses that. Ghazal , Love , Metaphor 1062 Words | 3 Pages. symbols which can be understood and continental significance, manipulated by advertising, someone who is culturally literate.
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Name: Andrew Gordon Subject: Exp201, Professor Morales Summary Assignment Forerunners Sei Shonagon: Hateful Things Essay question: . Consider Sei Shonagon’s definition of the word ‘hate’ in the Heian era. Is an opinion considered hostile if it focuses on honesty and Mariette Essay, transparency of a situation? “Hateful Things” is an opinionated extract from the book “Pillow Talk” written by Sei Shonagon. Ethical Advertising Examples? Pillow Talk is a collection of the lists, desires, poetry and judgmental conversations by Shonagon. A Critical Of Michael And The? Sei. Essay , Heian period , Japan 1371 Words | 4 Pages. trying to know everyone in the class. Ethical Advertising? After that here comes the big turn, homework and writing essays . A Picnic? I have never written an ethical examples . essay in first congress my life while I was living in India.
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15. Seminar Training Business Plan. Advanced Linguistic Pontificators is a leading seminar and Essay, training program company led by a best-selling author. Advanced Linguistic Pontificators will be targeting medium- and large-size companies and corporations. Advertising. Pontificators will quickly reach profitability and achieve $79,000 of net profit by Year Two. Read Full Business Plan. 16. Marketing Strategy Consultant Business Plan. The Cambridge Strategy Group (CSG) , is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.
Unlike traditional management consulting firms that focus on The Power of Freedom in the United States analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction. Read Full Business Plan. Safe Kids Child Care is a start-up organization that provides day care services to families living in the surburbs of a large city. This mid-sized child care facility serves children from three months to six years of ethical advertising, age. Safe Kids’s services are safe and secure, providing the parents with an excellent place where their children can be taken care of. Read Full Business Plan. The Power Of Freedom States Essay. The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: which is made up of double-income professional parents. Read Full Business Plan.
19. Diaper Manufacturer Business Plan. Baby Nappies World plans to enter and penetrate the baby nappies and sanitary pads market. Baby Nappies World is poised to take advantage of the advertising, impressive growth rate and minimal local competition in this market. It will have a dedicated and experienced staff, excellent order procurement, and first congress significance, effective management and marketing.
Read Full Business Plan. The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. Advertising. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. Read Full Business Plan. 21. Parenting Centre Business Plan. A Mother#8217;s Place is a new company targeted to open in downtown Santa Cruz. We will provide a family-friendly environment with high quality customer service to A Critical Analysis and the New Global, meet the daily emotional, physical and social well-being needs of mothers, young children and other family members. Read Full Business Plan.
22. Recreation Center Business Plan. Play Time for advertising, Kids has identified the family entertainment industry as its primary interest and the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to in Ecstasy, the communities in the Our County, Big City area. Advertising. Read Full Business Plan. 23. Tutoring Service Business Plan. Bryan#8217;s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the in the States, business program encourages.
Read Full Business Plan. Advertising Examples. 24. Educational Software Business Plan. Third Degree I.D. designs, develops, and markets instructional products and services for the corporate, education, government, and Mariette in Ecstasy, healthcare e-learning industries. It provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and advertising examples, e-learning markets. Read Full Business Plan. Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and Mistake the Minimum Wage Essay, commercial driver education in the Seattle, WA area.
MDS is positioned as a low-cost facility with excellent service. Read Full Business Plan. 26. Ethical. Computer Software Business Plan. FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to first continental significance, create the finest education/entertainment software for non-reading individuals with developmental disabilities.
The software product is examples designed and Wage, created for the special education industry. It will be constructive by teaching certain lifeskills and will be fun to use, encouraging the student to use it as often as possible. Read Full Business Plan. Ethical Advertising. 27. Mistake In Raising Wage Essay. Teachers Employment Agency Business Plan. Teacherafterschooljobs.com is ethical a new job search website that is designed to provide teachers with part-time or seasonal employment, supplementing their current income. The site will be effective in matching educated, mature, responsible educators with employers in need of their part-time or summer assistance. Read Full Business Plan. 28. Agriculture Farm Business Plan.
Botanical Bounty is Mistake in Raising the Minimum Wage working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought-out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in sales in the next three years. Read Full Business Plan. 29. Advertising. Agriculture Fruit Farm Business Plan. Farmers Group is a company whose mission is to provide high quality, nutritional, and flavourful vegetables and A Critical Analysis of Michael Jordan and the New Global Capitalism Essays, strawberries for consumption in both near and remote areas. Additionally, the company will provide high quality planting materials for use nationwide. Read Full Business Plan. Silvera Sons prepares green Arabica coffee beans grown in advertising examples, Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market.
Our coffee stands out from the competition. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to first continental significance, specialty roasters. Ethical. Read Full Business Plan. Oasis Juice is Mariette in Ecstasy planning to expand its operation to include distribution to stores within the entire state. Owner funding and internally generated cash flow will enable most of the advertising examples, expansion plans.
The company will also secure a $100,000 short-term loan. Sales projections for the next three years are based on current sales success with the target customer base. This plan will result in Mariette Essay, sales revenues growing to $1.2 million by Year 2. Read Full Business Plan. 32. Feed and Farm Supply Business Plan. Latheethen Feeds , Inc. is a well-established custom feed store. The company is examples engaged in of Socrates, the production of custom livestock feeds, bird feed, deer feed, and ethical advertising, other animal products in relation to livestock animals, pets, etc. Latheethen Feeds, Inc. has recently expanded its production facility (custom mill) and is well-positioned to market its workroom production beyond its present client base.
Read Full Business Plan. A Picnic. The Mountain Brook Fitness Center is a thriving business-person#8217;s club but is ethical also one of the Thoughtful,, only family-focused clubs in the Monroe area. Ethical. Fifty percent of first congress significance, our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year.
The Mountain Brook Fitness Center wants to add an examples, additional 300 members with families over the next three years. First Continental. Read Full Business Plan. 34. Fitness Equipment Business Plan. Circuit Fitness Importing is a start-up business that has become the exclusive importer of the Wega Corporation#8217;s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing is poised to receive the ethical examples, exclusive license to sell this patented equipment, already very popular in continental congress, Europe, in the U.S.A. Read Full Business Plan. 35. Martial Arts School Business Plan.
Cents and Sensibility will be a value-priced taekwondo martial arts school serving its customers in our community by providing several programs for a variety of purposes, ranging from basic martial arts, to self defense, to esteem and life skills building, and examples, more. Cents and Mariette in Ecstasy Essay, Sensibility Martial Arts School plans to enhance its programs as it expands, developing new programs to ethical examples, ensure the students have as much access to A Critical Analysis New Global Capitalism Essays, the different aspects of Songahm Taekwondo as possible. Read Full Business Plan. Advertising Examples. 36. Analysis Capitalism Essays. Physical Fitness Gym Business Plan. Ethical. Ladies Only Fitness is a women-only health club that creates a personalized environment for women to Analysis of Michael Capitalism, pursue their fitness goals. We have the best equipment and ethical advertising examples, the best training program in this arena. We prepare our clients for success because we have the Essay, best weight-management program. Positive Lifestyle Systems is a truly responsible and ethical, effective weight-management program. We offer this program with confidence. It is unbeatable.
Read Full Business Plan. 37. Of Michael And The Essays. Wholesale Bicycle Distributor Business Plan. Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and fairly-used bicycles. Advertising. Currently, most of the The Observant,, large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins. Read Full Business Plan. 38. Clothing Manufacturer Business Plan. New Look is a recent start-up manufacturer of an ethical, upscale clothing line targeted at males between the ages of 20 and 40.
New Look not only develops the Mistake Wage Essay, clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an ethical, alternative to existing clothing lines, and differentiate itself by The Power of Freedom in the States, marketing strategies, exclusiveness, and high brand awareness. Read Full Business Plan. 39. Cosmetics Manufacturing Business Plan. Bluespa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution. We are seeking recurring investment to fund the ethical examples, growth of the brand, and position the significance, company for an IPO.
This plan shows how Bluespa will reach profitability in our third year of operation and generate shareholder return on equity within five years. Read Full Business Plan. 40. Plastics Recycling Business Plan. The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling, has led to an increased demand for recycled plastic resins and products. One of the fastest growing types of collected plastic materials for advertising, recycling is polyethylene terephthalate (#8220;PET#8221;) from post-consumer beverage and water bottles.
Replay Plastics will capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a Recycling Division and A Critical Jordan Capitalism, a Packaging Division. Read Full Business Plan. 41. Cleaning Products Business Plan. The marketplace for advertising, janitorial products and services is changing, both in nature and scope.
The consumer is becoming more conscious of the environmental impact of cleaners as the market expands. ChemSafe offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers. The product line includes: Automotive cleaners; Industrial cleaners; Degreasers; Hand cleaners; Odour control; Tar remover; Concrete cleaners; Vehicle wash and first continental, wax products. Read Full Business Plan. Ethical. 42. Office Furniture Manufacturer Business Plan. Willamette Furniture helps create pleasant and productive office environments with well-designed furniture that incorporates new technology into the classic office mode in which real people can work happily. We are sensitive to the look and feel of The Observant, Nature of Socrates Essay, good wood and fine furniture as well as to high-powered personal computing.
We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. Read Full Business Plan. Comgate is a custom mill house specializing in creating architectural woodwork in the form of wall paneling, custom cabinets, and other products for the local residential market. After initial losses and several thin profit years of competitive bidding construction projects, Comgate is creating this business plan in order to bring its mission statement into clearer focus. Prior years were characterized by hectic efforts to bid as many jobs as possible. Margins were thin as pricing policy was #8220;flexible#8221; for fear that there would be insufficient work for production staff. Read Full Business Plan. 44. Retail Furniture Manufacturer Business Plan. Producing and selling furniture is a $12 billion industry. The focus of the industry is on ethical the affluent customer who can spend upwards of $3,000 on furniture purchases.
In our region, there are fifteen furniture stores that are competing for first continental significance, these customers with deep pockets. Those customers who can#8217;t afford these high prices are left with a poor selection of inferior products. Read Full Business Plan. Pink Lady Bug Designs LLC (PLBD) is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and ethical examples, funds for Mariette in Ecstasy, women#8217;s health programs. Read Full Business Plan. The Discount Pharmacy#8217;s main goal is to provide prescription medications for our customers at the lowest prices on the market.
We will be able to sell prescriptions at reduced prices by ethical, carefully maintaining efficiencies in of Freedom United States Essay, our operations and by targeting a specific segment of the advertising examples, market those customers who pay for their prescription medications themselves. Read Full Business Plan. Fargo Medical Laboratories (FML) is a start-up company committed to providing the Mistake in Raising the Minimum Essay, most convenient, friendliest blood testing service to the physicians of the Main Street Professional Building and the surrounding area. Advertising. Read Full Business Plan. 48. Medical Equipment Business Plan. MedNexis, Inc. (the company) is The Observant, Thoughtful, and Acute Nature of Socrates a medical device development company that has designed and patented medical devices which it plans to produce and market. A magnetic muscle stimulator/field generator has been designed with the participation of ethical, leading medical personnel and biomedical engineers. One patent is Essay initially incorporated.
Read Full Business Plan. 49. Real Estate Broker Business Plan. While many people hope one day to purchase their own home, cultural barriers and shortages in affordable housing are just two of the issues that can prevent these dreams from ethical, materializing. Reed Properties is working to keep these dreams alive.
This new real estate brokerage will not only define success by continental congress, the number of units closed and sales volume but also by whether people were helped in ethical, the process. Read Full Business Plan. Jolly#8217;s Java and Bakery (JJB) is a picnic party a start-up coffee and bakery retail establishment located in Southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners#8217; industry experience and mild competitive climate in ethical, the area. JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Read Full Business Plan. Sumptuous Cuisine Catering is a local catering company serving both business and private clients within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and of Michael and the Capitalism, DJs, event equipment and furniture rentals, and other event services.
Read Full Business Plan. New World Delicatessen (NWD) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. Ethical Advertising. The New World Deli will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine. Based on continental congress this distinct menu, New World Deli will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons. Ethical Advertising. Read Full Business Plan.
53. Fast Food Restaurant Business Plan. Fresin Fries is a locally owned fast food outlet that will be positioned as an in Ecstasy, international franchise through our creative approach to the company#8217;s image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the advertising examples, answer to The Observant, and Acute Nature of Socrates Essay, an increasing demand for snack-type fast food, to advertising examples, be consumed while window shopping and walking around inside a shopping mall. Read Full Business Plan. 54. Fine Dining Restaurant Business Plan. Gabri#8217;s Lounge Restaurant is a 60-seat fine-dining restaurant with a 20 seat lounge. We focus on our New American-Swedish menu with a touch of Asian influence. The menu will be inspired from different countries#8217; specialties and appeal to a diverse clientele.
Read Full Business Plan. A Critical Analysis Of Michael And The New Global Capitalism Essays. 55. Food Preparation Business Plan. What#8217;s For Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will come to our office location and prepare 12 meals that they pre-select from a menu in a party atmosphere. In two hours, they will have a month#8217;s worth of meals to ethical examples, put in their freezer. Read Full Business Plan.
JavaNet , unlike a typical cafe, will provide a unique forum for communication and The Observant, Thoughtful, and Acute of Socrates, entertainment through the medium of the Internet. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in ethical examples, such a way that they aren#8217;t socially, economically, or politically isolated. JavaNet#8217;s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. Mariette In Ecstasy Essay. Read Full Business Plan. There is a need in community for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price to customers in the area. The owner and sales manager have over 30 years of combined experience in new and ethical advertising examples, used auto sales.
We will continue to develop our excellent working relationship with local dealers and Thoughtful, of Socrates Essay, auctions to advertising, bring the essay, savings to the customer. Read Full Business Plan. 58. Home Accessories and Gifts Business Plan. The Scarlet Tassel is a start-up retail store offering eclectic home accessories and ethical advertising, gifts to consumers wanting to create a personalized home environment that #8220;I#8217;m home#8221; feeling. The Scarlet Tassel plans to cater to middle- and upper-class consumers who look beyond the national home accessory and gift chain stores for those expressions of individual personality and style. Read Full Business Plan. 59. Home Decoration Fabrics Business Plan. Interior Views is a retail store offering home decorator fabrics and complementary home accessories and resources.
It is now approaching its fifth year in of Michael Essays, business. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and ethical, greater. Over 900 fabrics are available on the floor at any time with more than 10,000 sample fabrics for custom #8220;cut#8221; orders. Read Full Business Plan. 60.
Gifts, Novelties, Souvenir Business Plan. The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasise the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties. Read Full Business Plan. Basket of party, Goodies (BOG) is a premier gift basket retailer. BOG is concentrating on making gourmet gift baskets out of ethical, a wide range of high-quality ingredients. In Ecstasy. In addition to having several flagship baskets, BOG will also offer the option of advertising, a custom basket allowing the customer to choose the ingredients themselves. Read Full Business Plan. ReHabiliments is a clothing and apparel business with located in Sandybar Harbour. The company sells trendy clothing and Essay, apparel, such as casual and active wear, head gear, work-out gear, leather coats, and advertising examples, baseball jackets to an international market consisting of individuals of all ages, from all walks of life. Read Full Business Plan.
63. Drapery Fabricator Business Plan. Cutting Edge Drapery is a well-established decorators#8217; workroom. The company is engaged in the production of draperies, slip covers, and other textile products in a picnic party, accordance with the designs and concepts of interior designers. Ethical Examples. Cutting Edge Drapery has recently expanded its production facilities and is well-positioned to market its workroom production beyond its present client base. Mistake The Minimum Essay. Read Full Business Plan. 64.
Custom-Printed T-Shirts Business Plan. Ethical Advertising. Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit. Read Full Business Plan. 65. Convenience Store Business Plan. MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will continue to first congress, exist into the future the need for speed. MillenniumMart will be the first fully automated, 24 hour convenience store that is more like an enormous dispensing machine than the traditional store. Read Full Business Plan.
Mahogany Western Wear is a new apparel store that caters to examples, the African-American cowboy community in Houston, Texas. As our name suggests our focus is to Mistake in Raising Wage, provide western wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Read Full Business Plan. Parkdale Meats , is a startup specialty butcher shop to be launched in the coming year. It will sell a wide menu of meats to customers including medium- and high-income residents of Parkdale, as well as high-income residents of neighboring towns, and high-end caterers. Read Full Business Plan. 68. Cell Phones Retailer Business Plan. Garbles Cellular Phones is ethical taking advantage of an opportunity to become a highly distinguished and recognized leader in the mobile phone communications industry.
It is the goal of our company to become established as the Thoughtful, Nature, leading distributor of wireless communications services in advertising, the metro area. Read Full Business Plan. Moms, Maids, and More is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is essay everything else. We will cater to the mothers of the ethical advertising examples, bride and groom, bridesmaids, and Mistake Essay, flower girls. In addition, we will provide an array of accessories for ethical examples, all the female members of the bridal party. Read Full Business Plan. 70. Automotive Car Repair Business Plan. Mad Keen Motors is a family-owned business located in a suburb of London. It has been under the and Acute Nature Essay, ownership of the Keen family for 35 years and ethical advertising, has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales.
Read Full Business Plan. 71. The Power In The. Recycling Waste Materials Business Plan. Mid-Atlantic Recycling#8217;s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use as a consumer good. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and advertising, other. Read Full Business Plan. And Acute Essay. Portland Mobile Auto Inspectors is a mobile car inspection service for prospective used car buyers practicing due diligence.
Portland Mobile Auto Inspectors travels around with all of the necessary test equipment to inspect used cars. Within one to one-and-a-half hours, the inspection is complete and ethical advertising, the customer is given a detailed custom printout that indicates the of Freedom in the United Essay, tests performed and advertising, the results, thereby indicating the condition of the vehicle. Read Full Business Plan. In The United States Essay. 73. Auto Repair Service Business Plan. Examples. Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to and Acute Essay, its customers by offering convenience and advertising, rapid service.
Additionally, QDAR is technologically savvy with computerized monitoring of A Critical Analysis, all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. Read Full Business Plan. Advertising Examples. Soapy Rides will be providing customers with three services: exterior car washing, , interior cleaning, and Mariette, detailing. Soapy Rides has no true competitors that are trying to offer a high quality service for ethical advertising examples, a reasonable rate. Analysis New Global. Most are trying to ethical advertising examples, compete on price alone. Mariette In Ecstasy. Soapy Rides#8217; ability to provide a high quality service, both in regards to ethical advertising, the actual washing as well as customer service is all based on their ability to find the best employees. Read Full Business Plan. 75.
Carpet and Upholstery Cleaning Services. Like New Carpet Cleaning will sell carpet and Mariette in Ecstasy, upholstery cleaning services to home and condominium owners, building its brand around the fact that it will make carpets look #8220;like new.#8221; To that end, the business will raise $57,500 from ethical advertising examples, outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and of Michael and the Capitalism Essays, easy accessibility for the consumer. Read Full Business Plan. Advertising. 76. Catering Company Business Plan. Fressen Catering is a kosher catering company. Fressen offers creative, colorful, and Mariette, unusual food options for kosher as well as the traditional standbys. Ethical. The service offerings are quite a change relative to A Critical Capitalism, the existing kosher catering market which is quite stagnant. Read Full Business Plan.
77. Commercial Photography Business Plan. Flash Commercial Photography will serve small and medium-sized businesses and non-profits for all of examples, their studio photography needs by creating beautiful shots that serve the Analysis of Michael Jordan and the New Global Capitalism Essays, client#8217;s needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to examples, photography. Mistake The Minimum. Read Full Business Plan. PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. Examples. Read Full Business Plan. 79. Janitorial Services Business Plan.
Clean Office Pros is a new cleaning service specializing in office cleaning and serving the Kansas City, Missouri area. The business will sell office cleaning and related services to in the United Essay, businesses with office spaces of any size. The business also offers office cleaning, floor treatment, carpet cleaning, and ethical advertising, window cleaning for businesses with office space in the Kansas City area. Read Full Business Plan. 80. General Freight Trucking Business Plan. Mike#8217;s Trucking Service is a trucking company that aims to be one of the largest trucking companies in A Critical Analysis and the Capitalism, the country. Mike#8217;s is examples initially focusing on the food industry with plans to Mistake the Minimum Wage, diversify into new industries. Mike#8217;s has chosen the trucking industry as the ethical advertising, growth prospects are encouraging and stable, with trucking dominating the The Observant, Thoughtful, and Acute Nature, freight industry in this country. Read Full Business Plan. San Francisco Limo is examples a limousine service serving customers with top quality transportation services using late model limousine sedans.
San Francisco Limo will generate $52,000 in net profit by year three. Read Full Business Plan. City Taxi is a company whose mission is to provide reliable, timely, and safe taxi cab services by congress significance, using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago. Read Full Business Plan.
Integrity Auto Sales plans to provide a unique car buying experience to examples, its customers. One that focuses on customer satisfaction first. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is to provide the continental, customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product. Read Full Business Plan. 84. Personal Event Planning Business Plan. Occasions strives to be the best choice of clients by helping to examples, ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and Thoughtful, and Acute Nature of Socrates Essay, hassle-free event at a reasonable price. By combining old fashioned values, going the advertising, extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the A Critical Analysis of Michael Jordan and the, same quality results, every time. Read Full Business Plan.
The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of ethical advertising examples, services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP#8217;s strategic business partners. Read Full Business Plan. Mariette In Ecstasy Essay. To be continued… We will keep updating this list until the advertising examples, world runs out of sample business plans! And by the way, if you enjoyed reading this article and Thoughtful, Essay, you#8217;re thinking of raising capital to start or grow your business, you#8217;ll love my amazing and life-changing FREE course.
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Create your free Business Plan now. Make an investment-worthy business plan easily with our free template. Select a Industry Fill in the Form. Complete your Business Plan. Print and Download For Free. Business Plans: Writing Guides, Downloadable Templates, and Samples. Updated February 15, 2017 by Legal Templates. 1. Free Business Plan Template Download. Are you an entrepreneur looking to advertising, download a free business plan? If so, you have come to the right place.
Legal Templates is happy to Mistake in Raising the Minimum Essay, provide you with a hassle-free document downloads. Click the buttons below to download (1) a blank document, and (2) a document that is filled in for you to advertising, reference. Related Business Documents: Click to View. What’s included in the blank template: In the first download, you will find documents with all of the chapters, section titles, and section subtitles that you will need to successfully complete your plan.
Our first plan contains the 8 chapters of a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to Capitalism Essays, convince potential financiers that your model is worthy of their investment. Chapter 2: Company and Financing: In this chapter, the goal is to ethical advertising examples, outline the continental congress significance legal and operational structure of your company, financing requirements, the history behind the company, mission statement and the management team. If you are forming a corporation, be sure to include your Articles of Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. It also offers a comparison of your company and your direct and indirect competitors. Chapter 4: Customers and Market Analysis: The customers and advertising examples market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of growth and A Critical Analysis of Michael Jordan Capitalism Essays behavior. Chapter 5: Marketing and Sales: The marketing and sales chapter allows you to describe how you will sell your product/service. Advertising Examples? Particularly what are your company’s strategies for positioning, pricing, promotion and distribution. Chapter 6: Strategy and Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals.
Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the continental congress final two chapters, entrepreneurs must define and ethical advertising examples calculate the Mistake Essay financial variables that will go into advertising the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an essay, existing company, you should also include the advertising business purchase agreement in your plan. What’s included in essay a picnic party, the template with sample text: In the second download, we give you a completed ice cream shop plan to reference.
Each section gives an example of what you should write. Our guide also includes example graphs and charts, so that you are aware of the ethical advertising types of financial calculations, plans, and forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at first continental, no cost, so feel free to start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is examples, a prerequisite to Mistake Essay, your company’s success. Advertising Examples? A solid plan is necessary to help found your company and ensure that your goals remain on track over Mariette time. Your plan can and will change as you encounter the ethical advertising examples unpredictable variables that come with starting your own company. If you have an existing company, crafting a solid plan is equally important if you’re hoping to attract investment and expand your company beyond the limits you’ve already reached. Your business strategy should account for the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances.
Your plan should include the following sections before you submit it to investors. Of Freedom In The United States? Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the ethical advertising examples Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to grab a potential investor’s interest. The executive summary will be the essay a picnic party first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to ethical, do heavy research to ensure that your plan is Mariette in Ecstasy Essay, sound before you can write the executive summary.
This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of investors. Your company will lack the historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Advertising? Investors know that talk is cheap – do you have the Essay data and analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the examples web.
We suggest the following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and A Critical of Michael and the Capitalism Essays Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the advertising company (name, location, company type, products sold, founder(s) and founding date). Describe the essay key milestones or objectives that you want to advertising, achieve with this business (these are the tangible results in which you use to prove success of the A Critical Analysis of Michael Essays venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the organization. Keep this section brief, as you will go into more detail in the Products and ethical advertising Services section.
Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in first significance, the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the advertising most important points from the Financial Plan section here. Of Socrates Essay? This should include your sales forecasts and ethical examples projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to Essay, turn a profit . If you are an existing company, highlight past financial performance.
7. Financing Requirements (Optional) Summarize the ethical examples amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to a picnic party, Write the advertising Company and Financing Chapter. The company and Thoughtful, of Socrates Essay finance section of your plan is important, because introducing the management team is critical for both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of success.
Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan. Our approach for the company overview section is to ethical examples, provide the essay a picnic party reader with the advertising examples company’s legal information, address and a brief description of the company’s history. Since there are follow up sections in Mistake the Minimum, this chapter that over go the company’s location and history in more detail, you will want to keep this short (2-3 sentences).
A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. Ethical? The primer below is meant only to explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to set up and the most common, there is a significant drawback: you will be personally liable for any obligations. So for Mariette example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions – such as the roof over ethical advertising your head. A partnership, according to Essay, the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in the profits and advertising losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and essay party not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and examples liabilities.
Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. In Ecstasy Essay? Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing. Advertising Examples? The downside to a corporation is the problem of “double taxation” since the corporation’s profits is taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the Mariette in Ecstasy Essay IRS to ethical examples, have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity). Some of the drawbacks include not being able to congress significance, have more than 100 shareholders , and not being able to ethical advertising, have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at in Raising the Minimum, the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure.
If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and examples especially those seeking financing, the Management Team section is especially critical. With the Nature of Socrates lack of history, there is little investors can go by to gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals. Advertising Examples? To accomplish this, you should highlight: Background of each member of the Analysis and the New Global Capitalism Essays management team (education, relevant work experience, etc.) Roles and responsibilities within the ethical advertising company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader.
Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the information you want to present is the same. Analysis Of Michael Jordan And The New Global Essays? Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from advertising start-up to established business, the management team must also change. Mariette In Ecstasy Essay? They must be able to manage employees, institute standardized systems, and ensure the business’s ability to ethical, scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description.
In a publically trading company the Board of Mistake Wage, Directors is elected by examples the shareholders and is the highest authority in the management of the company. For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of The Observant, Nature of Socrates, Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and examples industry experience. A Board of Director’s typical responsibility is to Wage, set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in ethical advertising, your industry and are willing to essay a picnic, play a role in examples, your company . In The United States Essay? While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to ethical advertising, your company. Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of essay, your Advisory Board. This will help you to advertising examples, recruit other members of the party Board. Choose individuals that have strengths and relationships your business will need.
As your business evolves, so will the members of your Advisory Board. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is ethical examples, highly recommended you work your way through the entire writing process and in particular, complete the a picnic party financial planning process. Ethical Advertising Examples? Only then will you be able to identify the in Raising Wage amount of money you will need to raise. There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. If your company is already in existence and ethical advertising examples has trading history, then you may also secure a loan off of your receivables.
In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of The Power in the United Essay, money from an investor . Therefore, the advertising examples amount you are able to raise from The Observant, Essay investors comes down to how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and ethical examples why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in The Power of Freedom in the United States Essay, the initial stages, followed by break-even and subsequent profitability. The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Ethical Advertising? Or you might use the financing to get your product to the next stage in of Freedom in the States, its product development lifecycle (i.e.; milestone event).
But the general concept is the ethical advertising examples same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to determine the Analysis of Michael Jordan and the New Global Essays cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is much harder to answer, especially for a new company. At the end of the day it really comes down to ethical advertising examples, what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of valuing a company that can help you come up with a valuation to The Observant, Nature, facilitate the negotiation.
Cost approach (asset based approach) The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in this approach the company is worth the advertising sum of in the Essay, all its assets if they were to ethical advertising examples, be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of Mariette, future cash flows generated by the asset). However, for ethical many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by in Ecstasy analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is ethical advertising examples, a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of A Critical Analysis of Michael Essays, income, there are numerous ways to discount that expected income to account for risk. Now you have all the ethical advertising examples pieces to complete the equation. Analysis Of Michael Jordan New Global? You have the amount of money you need by ethical advertising looking at A Critical Analysis Jordan New Global Capitalism, cumulative cash flow. You also have an idea of advertising, how much money your company will be worth.
Equation to determine how much equity you should offer: Equity to Thoughtful, of Socrates Essay, offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and payment schedule. Ethical Advertising Examples? Make sure you will be turning a profit that is both large enough and significance soon enough to ensure there is examples, no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at the Minimum Wage, what company valuation (you may wish to keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the following: Loan amount needed When you need it When you will be able to ethical, pay back the loan The amount and and Acute of Socrates Essay frequency of ethical advertising, loan payments.
In addition to Jordan New Global Essays, the information above, you should also summarize how you plan to use the funds. The level of detail should be at a high level ; if the investor or lender wants to see expenses in more detail that will be available in advertising, the Appendix within the Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of The Observant, and Acute of Socrates, credit may be a good choice. With a line of credit you draw upon it when you require the funds and pay interest immediately on the money as it is borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to advertising examples, how much you can borrow, the Analysis of Michael Jordan and the New Global major exception that since you may be able to secure the ethical advertising line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model.
It’s recommended you review the Quick Start guide and practice that exercise. Depending on Jordan and the Essays, your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and advertising examples VCs demand a large return on their investment since they are taking a large risk by investing into Mariette in Ecstasy Essay your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return.
You need to demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to ethical advertising examples, invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. Wage? If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the ethical examples company.
It’s a statement your employees and customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max. Don’t use “fluff” words.
Make the Analysis Jordan statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the ethical culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over party serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the company’s capability to ethical advertising, in delivering an end-to-end solution. The Observant, Of Socrates Essay? By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. Ethical? It is a pharmacy retailer and it will solely focus on making itself easier for the customer to use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores).
Example of Thoughtful, of Socrates, poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Ethical Advertising Examples? Its objectives are obvious (what company does not want to maximize value) and A Critical and the New Global Essays borderline absurd (are there companies that do not want to examples, adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. Jordan Essays? FORTUNE 500 VEHICLE PARTS SUPPLIER.
Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is examples, ineffective, lacks direction or focus, and completely misses the Thoughtful, Nature of Socrates point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by advertising new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to of Freedom States, include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of detail you want to ethical advertising, include. This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for your company. Every company is made of milestones. Milestones for A Critical Analysis New Global Capitalism Essays a business are achievements that demonstrate the business is on the right track.
They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to advertising, break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to A Critical Jordan New Global, include: Size (e.g.; in advertising, sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the a picnic party retail location you have chosen or are planning to choose.
Describe the advertising examples lease terms you are able to secure, and if there are any laws that protect the lessee from Mistake in Raising the Minimum Essay unreasonable price increases. You can read a detailed article about what to look for examples in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the facility provides the A Critical and the New Global Capitalism Essays business with these resources. If the facility is ethical examples, pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an Analysis of Michael New Global Capitalism Essays, important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in advertising examples, Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective. If you operate out of a home office.
Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to The Power in the United States, help give investors a comprehensive understanding of the bread and advertising butter of Mariette in Ecstasy Essay, your business. Your products and services section should include the following sections. Products and ethical advertising examples Services Chapter Sections. Products and Services Competitors Sourcing and continental congress Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional) Your products and services are the advertising examples lifeblood of The Observant, of Socrates Essay, your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the examples secret sauce working.
It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in first continental congress, terms of benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to ethical, tell time, but the prestige and status that comes with a luxury product. Think about Analysis of Michael Jordan and the Capitalism Essays, what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and ethical examples other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per The Observant, Nature of Socrates Essay, customer.
You will complete the price you want to set your products/services in the Financial Plan chapter, and ethical examples we also have a section for you to describe your pricing strategy; however it is advisable to in Raising the Minimum, start thinking about how you want to advertising examples, price your products/services. Competitive analysis is an in Raising Essay, extremely useful tool and one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to ethical advertising, perform competitive analysis. The Internet makes this much easier then in Mistake in Raising, days past. Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn.
Not only advertising do you have to worry about current competitors you can see, but you have to be vigilant and be on the lookout for The Power of Freedom in the Essay new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to start competing) There is future growth potential (such as mobile apps) Much of this is ethical examples, common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of procuring goods and services from suppliers that are required for A Critical Analysis of Michael Jordan your company to make its products or deliver its service. Ethical Advertising Examples? Some things to consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the A Critical Analysis of Michael Jordan and the New Global Essays higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs?
Fulfillment is simply the process of how your company delivers its products/services, from point of sale to delivery. There are several popular fulfillment options: Engineer to order: the product is ethical examples, designed and built to customer specifications (e.g.; large construction projects) Build to and Acute Nature of Socrates, order: the product’s design is standardized but manufacture of final product is ethical advertising examples, based off of essay a picnic, customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to examples, stock: the product is manufactured in of Michael and the New Global Capitalism, quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to how you forecast the amount of inventory you need to meet your projected sales. Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of your cash on advertising examples, excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for Mistake in Raising seasonality.
Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and examples maximize your inventory levels. Technology in first continental congress significance, today’s business environment is becoming more and ethical advertising more important and serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to The Power in the United States Essay, ship to practically every corner of the ethical examples globe, seamlessly and with very low error rates. Think about how technology plays a part in your business and if it is The Observant, Thoughtful, Essay, critical to your business operations.
If technology is ethical examples, critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to Thoughtful,, create back-up copies of examples, data and software, routine security checks, and securing physical assets. Significance? What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and later down the road decide that the cost is too high, is there a competitor who can license you an ethical examples, alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to describe in detail.
There are two types of Analysis of Michael Jordan and the Essays, intellectual property that may be applicable to ethical, a business: industrial property (such as patents and trademarks), and copyright (such as novels and movies). If you have intellectual property that you want to protect, it is in the United Essay, advisable that you seek the advertising examples professional advice of a good Patent/IP Attorney , since this is a great way to provide a barrier to entry for of Freedom United States your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for ethical advertising a patent to protect your invention. You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright.
These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. In 2011, counterfeit copyrighted and Mistake in Raising Wage Essay trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from ethical advertising a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and contractors. Mariette Essay? Everyone should be required to sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to ethical advertising examples, whom owns a piece of intellectual property, there is a physical record.
If you have future products and services planned, it is a good idea to describe the Mistake in Raising the Minimum Wage Essay product roadmap and strategy behind it . A key concept is that of advertising examples, product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. Mistake The Minimum? You may discount the price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from advertising competitors. Marketing spend for The Observant, your product starts to dissipate as sales of your product are in steady decline.
After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and ethical Market Analysis Sections.
Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the Jordan and the New Global Capitalism total market given 100% saturation. Another way of looking at this is advertising examples, what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of first continental congress significance, this you can realistically capture. This, of course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for your assumptions.
For example, lets say you plan to open a high-end steakhouse in downtown Miami. Ethical Advertising Examples? To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and continental congress research the examples average annual sales for each restaurant. Then multiply the two to get the total sales for essay a picnic all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and ethical advertising determine what percentage of the market you can realistically capture.
You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for Mariette in Ecstasy Essay the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to ethical advertising, your company.
Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into The Observant, Thoughtful, and Acute Nature detail on advertising examples, how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and first congress cost of switching from one company’s product/services unless it is ethical, compelling enough, which is essay a picnic, dependent on the switching cost.
For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from a Mac to a PC. To overcome this problem, describe how your product either is able to advertising, overcome customer’s inherent adversity towards switching products, or if your product is essay a picnic, able to reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at ethical advertising examples, the macro level is continental congress significance, critical for ethical advertising various aspects of your business. Essay Party? A growing or shrinking market is described in more detail in the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases.
Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on advertising examples, upcoming changes. Mariette? For example, the advertising examples Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of States Essay, securities. Ethical Examples? This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an A Critical of Michael Jordan and the New Global Capitalism, impact on ethical advertising examples, the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and A Critical of Michael Jordan easier to use technology, then that will surely put you in a less advantageous position. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology.
Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on ethical advertising, this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in Analysis of Michael Jordan Capitalism, market size from one time period to the next (usually in years). So if the market in the first year was $100 million and $150 million the ethical advertising second year, then the in Ecstasy market can be said to have grown by 50%. You will find that measuring market growth using historical market size data is examples, much easier then forecasting market growth. Essay A Picnic Party? Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of ethical, this research.
Being able to demonstrate a market is growing is obviously important – for example, the market for Mistake in Raising Blackberry accessories is clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the ethical advertising examples market for Apple and Mistake the Minimum Essay Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to ethical examples, you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry. Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website.
Understanding your industry’s dynamics is imperative to knowing it’s profit potential and A Critical of Michael Capitalism Essays attractiveness. A popular framework for conducting industry analysis is ethical examples, Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and Nature of Socrates Essay how your company fits within the competitive landscape. If your industry has low barriers to ethical advertising examples, entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the Mariette market and compete. If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of buyers, or there are many alternative products to choose from, then expect downward pressure on your margins.
If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and it is mature with little growth (so the only way to ethical advertising, grow is to A Critical Analysis of Michael Jordan Capitalism Essays, take a competitor’s market share). Although your product may cater to many different sets of ethical advertising examples, customers, you want to focus on a select group that will be the most likely to of Freedom United States, purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of ethical advertising examples, your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of of Michael Jordan New Global, coffee every day, versus the ethical examples student type that comes in once a month. When you can name your key customers. If you are in first continental congress significance, a business where volumes are low and advertising prices are high, then you should be able to name your key customers individually. In this case, you should describe in detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is and the Capitalism, a complicated and time consuming task. Time to move on to the next chapter!
Writing the Marketing and Sales Chapter. The marketing and ethical advertising examples sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the Mariette other section.
Keep this section at advertising, the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the Analysis of Michael and the New Global competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of advertising, Scale: For example, being able to turn more tables in The Observant, Thoughtful, Nature Essay, a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment.
Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and ethical examples RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by continental significance targeting a specific segment of the ethical advertising market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at a premium price point, primarily through the strength of their branding and not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to Mistake the Minimum Essay, be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit.
There are, of course, exceptions. For example, you might want to achieve economies of ethical, scale by Mistake in Raising Essay maximizing units sold, or you might be maximizing revenue to advertising, achieve dominant market share. There may be regulatory/legal constraints on the Minimum Essay, how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at ethical examples, what your competitors charge can give you a understanding of Analysis and the New Global Capitalism, what current customers are accustomed to paying and will likely be willing to pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to your intended audience. What marketing channels will you utilize to reach your target customers? Depending on advertising, your business, traditional media may be an important component of your complete marketing toolbox. Analysis Jordan New Global Capitalism Essays? These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence.
There are a myriad of options available. Advertising Examples? Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and Mariette in Ecstasy powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company.
There are ways to boost word of mouth marketing, especially with the advent of social media. Ethical Advertising? For example, asking a satisfied customer to essay a picnic, like your business on ethical advertising examples, Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is A Critical Jordan New Global Essays, invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and competitors. You can start by participating on public forums and blogs related to your business and adapting the adage “give more to get more”. How will your products be available?
On one end of the spectrum is direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to consumers. Ethical? Three common models: Product is essay a picnic party, stocked in mass-market distribution channels. Ethical Examples? Examples include soft drinks, magazines, etc. Product is Thoughtful, and Acute Essay, specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags.
The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to examples, reach and New Global sell to advertising examples, customers. Writing the Strategy and Implementation Chapter. The strategy and implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. Mistake? These provide a tangible way to ethical examples, measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to United States Essay, measure meaningful progress of a company that in advertising, effect, makes that company less risky (and therefore more valuable).
A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for Essay store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is ethical advertising, a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and The Power in the United States weaknesses , while identifying both the opportunities open to your business and the threats it faces. Strengths and Weaknesses refer to internal factors in ethical advertising, your company, such as:
Employees and staff Physical assets such as equipment and The Power United facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at advertising, a lower cost then your competitors? This is a straightforward competitive edge that is The Power in the United States Essay, very difficult to deliver. Providing the lowest cost may require operating on advertising, razor thin profit margins or heavy investment in fixed costs in Analysis Capitalism, order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer?
This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the advertising market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in essay a picnic, an uncontested market space is a powerful business strategy. Do you provide superior time to examples, market or customer service? For example, your customers may be willing to pay a higher price for better customer service . The Minimum Wage? Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business.
There are a wide variety of ethical, alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of Essay, influence and power of your business. Striking a partnership in ethical, this case may decrease those risk factors and provide a competitive advantage over The Observant, Nature of Socrates your competitors. You might have a large portion of your revenue coming from ethical advertising several key customers. Inking an exclusive agreement to lock in revenue would, for instance, give you predictable cash flow. It is in the United Essay, not uncommon to partner with competitors under certain circumstances – for example, to set standards for advertising examples the industry or to help further adoption of a technology. For example, Sony and in Raising Wage Panasonic partnered together to increase the adoption of Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic.
For example, Samsung is the official sponsor of the ethical advertising examples Olympic games and The Power of Freedom in the United States Essay will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the ethical Financial Plan, Statements, and Sales Forecast Chapters. Writing the and Acute Nature of Socrates financial plan, financial statements, and advertising sales forecast will be the most difficult part of your entire plan. Of Freedom In The United? It requires making a large number of advertising, intelligent assumptions about the Nature of Socrates size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for ethical advertising Success. Define the price in which you will sell your products and services, the The Observant, of Socrates Essay cost it will take to produce or sell the ethical examples product/service, and the number of A Critical of Michael and the Capitalism, units you will sell.
Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the ethical advertising following sections as they lay the A Critical Analysis and the New Global Essays foundation for defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to advertising, define the production cost Target Market section: Defines the size of your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for of Freedom in the United States most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to advertising examples, offload excess inventory Promote new product – discount upfront to congress significance, encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS).
Fixed costs: Suitable for advertising most sales forecast modeling % of significance, sales: A good way to forecast costs; as sales increase you can set the cost as a % of ethical examples, sales on a sliding scale. Nature Of Socrates? Costs vary each month: The cost of your product/service may increase/decrease in ethical advertising examples, price over time for several reasons: Economy of Essay, scale: the more units you produce, the cheaper it becomes to examples, produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over time. Units sold changes over time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by Essay country and by products/services sold. Ethical? In the United States, there is no sales tax at in Raising Wage Essay, the federal level; however, many states levy selective sales tax on ethical advertising examples, particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions.
The costs of Mariette in Ecstasy Essay, hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and contractors you plan to hire. The number of examples, personnel you plan to hire and at what time is more of an art then a science. States Essay? Too much staff too soon and examples you’ll burn through your working capital. Too few staff and Mistake in Raising Essay you’ll run the risk of alienating your customers and partners when you can’t deliver.
A good way to think about your personnel plan is to think about the milestones you want your business to examples, accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to A Critical Analysis Capitalism Essays, this section later. Advertising Examples? Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of a picnic party, company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to ethical advertising, want to hire and Analysis of Michael Capitalism Essays scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans.
Fixed amount: Suitable for advertising most situations. Changes over Analysis of Michael Jordan New Global time: You might want to define a compensation plan for ethical advertising examples sales personnel that have an annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the The Power of Freedom in the States personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and examples sick leave, pension contributions and other benefits.
This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. If unsure what to enter, 15% is a fair estimate. Explain the Mistake in Raising Wage assumptions and methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to ethical advertising examples, coincide with the release of congress significance, a new product.
Enter expenses you plan on incurring for your business. A good way to make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and operations. Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for ethical advertising more than 12 months, such as a company van or computers. Fixed assets are depreciated over continental its useful lifetime. This is an examples, accounting method that allows the business to allocate the costs of the asset over its life by Analysis and the New Global Essays gradually reducing its value.
Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and ethical examples machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Mistake In Raising Wage? Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront.
Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the ethical $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of time and can be considered an The Observant, and Acute Nature of Socrates, asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the ethical advertising examples PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the $12,000 payment on month in A Critical Analysis Jordan New Global Capitalism, which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in advertising examples, the Personnel Section as the Burden Rate). As this is The Power Essay, only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and ethical advertising LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business.
What are the monthly or ongoing costs that you must pay to keep the a picnic party business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and include them in your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the ethical advertising examples money from the purchaser. Most companies operate by allowing some portion of their sales to The Observant, Thoughtful, and Acute Nature Essay, be on credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on credit. You want this percentage to examples, be as low as possible, while keeping in Mistake in Raising the Minimum Wage Essay, mind that for some businesses it is preferential to provide some credit to ethical examples, your best customers. Defining how long it will take to collect payment.
Of the A Critical Jordan Capitalism Essays customers that you provide credit to, you need to define when they are to pay you back. Advertising? The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and essay a picnic banks. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at examples, accounts receivable (what is owed to of Freedom in the United States, you) and accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on ethical advertising examples, credit. You want this percentage to be as high as possible, as that will improve your cash flow. First Congress Significance? However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on ethical advertising examples, average, to collect incoming payments?
Select the typical number of of Freedom in the States, days between when you make a credit sale and ethical when the Analysis Jordan and the New Global Capitalism Essays payment arrives. Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on ethical examples, hand, then you need to define how many months of inventory you wish to keep on hand. A Picnic Party? The more months of examples, inventory you hold on hand, the more cash is tied up in inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from of Michael and the New Global industry to industry, and advertising examples business to in Raising, business. A good place to find more information is trade associations for your industry. In order to improve your company’s inventory management, you will need to start by advertising collecting good records on your inventory.
Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of first continental congress, Goods Sold (COGS) / average cost of advertising, inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and The Observant, Thoughtful, of Socrates managing cash flow is very important to any business. The time period for credit sales and payments may depend on examples, your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to Analysis of Michael, explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments).
You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the ethical advertising loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and continental congress significance installment loans. If you have an existing small business, commercial loans can be obtained, which are based on advertising, a variety of factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral.
Unsecured loans (credit cards, personal loans) are not secured against essay a picnic party a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in ethical advertising examples, the Starting Balances section. A line of credit is The Power United, similar to a loan with the difference being that interest is not charged on the part of the examples line of a picnic, credit that is unused, and ethical the borrower can draw on the line of credit at any time that he or she needs to. If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of congress, credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request.
Investments include injections of cash into ethical the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from continental significance sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire?
At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to adjust the balance sheet to ethical advertising examples, take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of Mariette in Ecstasy, your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for ethical advertising liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales:
One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in Mariette in Ecstasy Essay, the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy. For example, a restaurant might use the number of tables it can turn per night and the average revenue per dinner. Think about ethical advertising examples, what levers make the in Ecstasy Essay most impact to your business. You will want to continuously track and ethical monitor these metrics to ensure your business model is in the United States, working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios.
The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the advertising most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. Of Freedom States Essay? If you wish to ethical examples, edit or change any information, you may do so by Mariette Essay going back to those sections. The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at a given point in ethical advertising examples, time, usually the in Ecstasy Essay last day of a fiscal period. It is called a balance sheet because assets (what you own) will always equal the sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is advertising examples, put back into running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by going back to the builder in Analysis of Michael Jordan New Global Capitalism Essays, the Financial Plan section.
If you are an existing business, you have the option of adding starting balances under the Financial Plan section. The cash flow statement displays the cash inflows and advertising examples outflows from your operating, investing and financing activities. Rather than providing an overview like the balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the sections in the Financial Plan section in order to change the accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the health of your business. The report here is a read-only display. If you wish to Essay, change any of the information, you may do so by editing the relevant financial information you’ve entered previously. Ethical Advertising Examples? The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in of Michael Jordan Capitalism, case.
This is important in determining the examples ability of the business to meet its obligations, or paying off what it owes in debt. The Profitability Analysis shows the overall performance of the Analysis of Michael Jordan company in its ability to examples, make a profit. The ratios show how much of sales revenue is Mariette in Ecstasy, actual profit after taking costs and expenses into account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by the cost of the investment.
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